Pitching? From a publisher's point of view

THE DIFFERENCE BETWEEN A PLOT SUMMARY AND A HOOK




By Deb Werksman





I noticed in my recent pitch sessions that I'm getting a lot of pitches that are really plot summaries, rather than providing the kind of sales hook that I'm looking for.





Let me start by telling you why I need the sales hook.





When I find a project that I think we should publish (it meets all my criteria), I take it into an Editorial meeting where I present it to our publisher, editorial director, and all the other acquiring editors...