What Are You Passionate About?
Last weekend we gave the last Business Bootcamp for this year. The tag line of the Business Bootcamp is: “Turning your Passions into Profits”.
The Business Bootcamp is a 2-days seminar focused on solo-entrepreneurs that wish to grow their business in a balanced way, which means that it would NOT take over their personal life.
So many solo-entrepreneurs start their business because of their passion, however, very quickly they find out that they are spending most of their time NOT on what is their passion just in order to survive in their business.
Does this sound familiar to you?
So I want to remind you that if you just want to survive and have a comfortable life…GO GET A JOB!
Business is not meant to be a survival trip! Business is there to help you create abundance in your life and be a tool in creating financial freedom for you and your loved ones.
The reason you are still struggling might not be the lack of knowledge of the New Economy and the new marketing methods. It has to do with your focus on your passion.
You see, I believe, most of you are focusing your passion on either the outcome of your business – meaning, your passion is towards achieving financial freedom, or getting recognition or fame you dream of.
Or, you are passionate about your products and services. You are passionate of creating more of the products you know so much about, or giving more of your services, which are your way of expressing your knowledge and expertise.
However, in todays’ New Economy in order to be truly successful and in order for your business to be a vehicle for your success, your passion needs to focus on something totally different.
I believe that in order to be successful today your business has to have a PURPOSE!
Your focus and passion should be on creating a PURPOSE for your business, which will be bigger than you, your products and even your clients.
What people are searching today for is an experience, not products, not services; they are looking for a special experience.
They want to experience something unique, different and special. If you manage to create that for them you have created the holy grail of business… a remarkable product.
Business that is able to communicate, a higher purpose, will always attract employees, customers and opportunities that are drawn to that higher purpose.
Focusing on the business higher purpose is also a great way to maintain business focus in this age of interruption where everything is changing all the time and the buzz keeps changing and moving.
People commit to companies, products and stories that are built on and positioned with a simple, easy to communicate purpose – we commit to things we believe in and businesses that get that make their entire marketing about purpose instead of product.
Some of the most successful brands today, Apple, Zappos, and Google, have captured people’s hearts and imaginations around simple purpose.
Zappos is about happy customer service and they happen to sell shoes
Google is all about making information available for everyone and they were able to change our whole concept about knowledge, learning and information
Apple is all about thinking differently and they make computers for people that want a simple, intuitive, stunningly designed experience
Some of you might think of the word purpose is something big and spiritual.
Immediately the question comes up “Who am I to create such a big purpose that people would follow me? What am I, Martin Luther King? Mother Teresa?”
But it doesn’t have to be a BIG hairy idea of Purpose (with a capital P). As you can see from the examples above it doesn’t have to be that “noble” cause of saving the world. Purpose can be an innovation that attracts, a culture that attracts, or a single idea like trust.
I believe that in order for people to trust you they need first of all to have a connection with you. They need to see, feel and hear that you have a bigger purpose that just you and your product and service. They need to know that you stand for something and that you have a purpose for doing what you are doing beyond what you sell them.
Now I’m curious…
Can you discover a purpose greater than simply your product or service?
Share it with us in the comment box below – what would be your purpose for your business and how would you communicate it
If you find this article inspiring, please SHARE it on Facebook, LinkedIn or retweet it, by pushing the button on the left, for the right channel, so more women could benefit from it.
Please share this article with your:
- LinkedIn connections
and blog readers...
Have a magical week! Vered
