Notes to Self: Beware the Author-zilla

 

Promoting a book is a lot like planning a wedding. It takes patience and time. If you try to rush right in at the last minute and make things happen, the odds are you'll end up with a mess. It's best to set a budget and specific, attainable goals well in advance. To actually achieve them, you have to work away at your goals, bit by bit.  Even then, you have no guarantee things will go as planned.

As with a wedding, those closely associated with you — friends, family and professionals like...