Launching a Book? Why Wait for Sales? Why I’m Using Crowdfunding to Build the Buzz

My marketing plans were getting long.

http://theauthorsguidetomarketing.pub...

One of my favorite things to do as a consultant is to sit down with an author who’s on the edge of launching their first book, and to help them navigate the tricky roads of marketing: what should they do? What should they pay someone else to do?

What does it really take to make a book successful?

There’s no formula to it. There’s no guarantee that if a writer sets their price here and pays for an ad there, peopl...