Why a Facebook Page Won’t Be Part of My Marketing Plan

Last weekend, I stopped in a store where I rarely shop to pick up some beer to take to a friend’s party. I was surprised—and happy—to find that a local microbrew I’ve enjoyed at tastings and in pubs (shout out to Odin Brewing) was now available in six-packs.

And I wondered: How did I not know that this new product was available?

After all, I “like” them on Facebook, a site I check more often than I’d like to admit. Yet now that I thought about it, I hadn’t seen any news from them in a long time...