Swedish emotion markets in everything

The world’s first “emotional” auction, where people pay with feelings rather than money, has taken place in Sweden.

Bids were generated by the way people’s biometrics – heart rate and sweat changes – altered when they saw an item for sale.

Note that if you click on the link, it will make sounds and set a video in motion, caveat emptor.  Via Colin Camerer.  If all markets were run on this basis, what is it you would take home at the end of the day?  And who would be taking you home?