THE PRESETS NEW SINGLE ‘NO FUN’
THE PRESETS NEW SINGLE ‘NO FUN’WORLD FIRST - SIX SIDED INTERACTIVE MUSIC VIDEO, AN EXPERIMENT WITH GOOGLE PLAY
The Presets return and offer us ‘No Fun’, a new single of pulsing, itchy future dance.
GET ‘NO FUN’ VIA GOOGLE PLAY HERE.
In a world first, ‘No Fun’ is released with the world’s first six-sided, interactive music video, directed by Barnaby Roper (David Bowie, Kanye West, Banks). An experiment in storytelling from Google Play, the Cube allows six full-length music videos, each with their own distinct narrative, to run on six sides of the ‘Cube’, allowing you to twist, turn and manipulate your own unique audiovisual experience of ‘No Fun’ in real time. The track is available exclusively for pre-release on Google Play from today.
WATCH THE ‘NO FUN’ CUBE HERE
The Cube is easily embeddable – just hit the share button to post. It’s best viewed in Chrome.Watch the behind-the-scenes video here. #NOFUN #PRESETSCUBE After releasing three landmark albums in the last 10 years with 2005’s Beams, 2008’s Apocalypso and 2012’s Pacifica, 2014 sees The Presets regroup, refocus and refine. While the recent single ‘Goodbye Future’ bid adieu to tomorrow over empowering, life-affirming posi-trance, ‘No Fun’ sets The Presets on a nihilist path to techno decadence. Full of reckless, irreverent energy, squelching synth-bass, towering trance melody, a pull and push call and response, and a crushing breakdown, ‘No Fun’ is a joyous, frightening offering - The Presets at their boldest and best. ‘No Fun’ was written and produced by Julian Hamilton and Kim Moyes in Sydney’s Inner West. Remixes come courtesy of rising Australian dance faves RÜFÜS, Australian house star Lancelot, Montreal Mau5trap signing Eekkoo, Belfast techno maestro Phil Kieran, and new UK outfit Wax Wings. The ‘No Fun’ single with a remix by Lancelot will be out digitally on July 8th in the United States.The full ‘No Fun’ package with all remixes will be available August 5th.
The Presets return and offer us ‘No Fun’, a new single of pulsing, itchy future dance.
GET ‘NO FUN’ VIA GOOGLE PLAY HERE.
In a world first, ‘No Fun’ is released with the world’s first six-sided, interactive music video, directed by Barnaby Roper (David Bowie, Kanye West, Banks). An experiment in storytelling from Google Play, the Cube allows six full-length music videos, each with their own distinct narrative, to run on six sides of the ‘Cube’, allowing you to twist, turn and manipulate your own unique audiovisual experience of ‘No Fun’ in real time. The track is available exclusively for pre-release on Google Play from today.
WATCH THE ‘NO FUN’ CUBE HERE
The Cube is easily embeddable – just hit the share button to post. It’s best viewed in Chrome.Watch the behind-the-scenes video here. #NOFUN #PRESETSCUBE After releasing three landmark albums in the last 10 years with 2005’s Beams, 2008’s Apocalypso and 2012’s Pacifica, 2014 sees The Presets regroup, refocus and refine. While the recent single ‘Goodbye Future’ bid adieu to tomorrow over empowering, life-affirming posi-trance, ‘No Fun’ sets The Presets on a nihilist path to techno decadence. Full of reckless, irreverent energy, squelching synth-bass, towering trance melody, a pull and push call and response, and a crushing breakdown, ‘No Fun’ is a joyous, frightening offering - The Presets at their boldest and best. ‘No Fun’ was written and produced by Julian Hamilton and Kim Moyes in Sydney’s Inner West. Remixes come courtesy of rising Australian dance faves RÜFÜS, Australian house star Lancelot, Montreal Mau5trap signing Eekkoo, Belfast techno maestro Phil Kieran, and new UK outfit Wax Wings. The ‘No Fun’ single with a remix by Lancelot will be out digitally on July 8th in the United States.The full ‘No Fun’ package with all remixes will be available August 5th.
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