5 Keys to Getting an ROI from Your Online Marketing Efforts

Marketing consultant Lynn Serafinn explains what business owners should expect from their online marketing strategies and how to get the best results from them.

When a client enters into a new relationship with me, probably the most comment thing they want to know is what kind of return on investment (ROI) they should expect to see at the end of our contract. While I always try to answer as honestly as I can, it’s often like being asked, ‘How long is a piece of string?’ The fact is there is no...