Differentiation verses making a difference (6/17/14)

I differentiated Average Joe’s Story from other books in the success family of books by the way I wrote it. I like to refer to it as the first book in the success genre written by someone who isn’t perceived to be “successful”. I tried to accomplish that by the way I chose to write the book. Most books are written in hindsight after the author has become a moniker of some sorts in society. I tried to write in real time so the reader has the opportunity to see me grow.

However, differentiation is different than making a difference…that was a mouthful.

With the exception of impulse buys the main reason most people make a purchase is that they believe the item/service in question will on some level add value and make a difference in their lives. So what is the difference that you or what ever it is you are peddling makes in your customers life?

All success books are basically inspirational stories that provide a path or hope to the reader that they too can accomplish what the author has achieved. That’s a generic difference that I think the whole genre contributes to. By differentiating myself from the rest of the pack the way I have done with Average Joe’s Story and any other ancillary products/service that may be developed I make a difference in any would be customer life by being relatable. Can you truly relate to a billionaire, celebrity, or world leader? What about a guy on disability that’s just trying to find a way to survive and rebuild his life? Who’s stories do you think you have a better time relating to?