What do you do (6/16/14)

A tough part about being an author is that part of your job is not simply running a brand, but you can in fact become the basis of the brand. I have heard experts say that isn’t the case, and you shouldn’t think of yourself that way because it limits your potential profits. That may be true, but what I do know is that by being one in the same I maintain consistency between who I am and what I do.

So when you think about an individual as the brand in my opinion the who you are and the what you do can really merge into the same thing. However, I started to focus on that idea of what you do a little more as I began strategizing on the logistics of the book tour. Mind you things can drastically change between now and the culmination of a 20,000+ mile road trip, but I think I figured out what I do.

“I’m an author that helps people dispel deep-rooted stories that hold them back from their desires, which permits them to achieve what they say they want in life.”

That means Average Joe’s Story: Quest for Confidence is really just a tool to breakdown self limiting beliefs that are engrained into a persons mindset.