Workin with the end in mind (6/6/14)

When you are selling you really need to begin with the end in mine. This is one of those subjects that fits into multiple different categories like sales, branding and success.

By beginning with the end in mine you can ensure that everything you do gradually draws you closer and closer to that end goal. Most people don’t realize that most authors never make any real money by writing their books. I was made aware of that fact very early on, and so I decided that I wanted to make my money off of corporate sponsorship. The name of the book, the concept, and the subject were all designed so that they could be marketed to corporate sponsors at a later date.

I knew that from the onset I wanted to have a shot at the title of New York Times Bestselling Author so I knew I really needed to work with a traditional publisher instead of self publishing. I needed a publisher’s network if I was going to pierce the protective vale of the big retail brick and mortar stores.

I was able to bring my book into existence purely because I knew where I wanted to end up. Knowing where I wanted point B to be enabled me to funnel all my efforts to one specific end and sell the concept of a book to a complete stranger. This idea of working with the end in mind will translate to success in any activity you choose to apply it to.