Putting it into practice (6/9/14)

I was at a conference in May when I put the idea of working with the end in mine into practice. Being a struggling author I need to sell as many books as possible just to make ends meat, and my best prospects are my friends. However, while I was at this conference I gave two books away instead of trying to sell them.

The two friends I gave them to work at the managerial level in two different Fortune 500 companies. One of said friends also happens to teach at a local college.

I sacrificed $30 for two reviews on Amazon/Barnes and Noble/etc, a recommendation to be brought in as a guest speaker for two different corporations if a tie in can be found, an offer for Average Joe’s Story to be the book of the month in a book club, and a recommendation to the department head of a local college to take a look a the book.

I may have possibly lined up four future speaking engagements, potentially 100+ future books that may be sold, and at least 2 book reviews all for the bargain price of $30 in donated merchandise. I potentially will generate 100x the amount of revenue than I would have had if I had tried to get paid up front. By working with the end in mind, and postponing any immediate gratification I magnified my results exponentially.