Why You Need to Create a Personal Brand

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You've likely heard about "personal branding." Creating a brand is no longer a concept only for powerful companies--it is a tool accessible to you and me.

How does one do this in a way that is authentic, professional, and unpretentious? What aspects of your skills, attributes, and personality should come to the forefront?

What is the benefit of having a personal brand?

These days, it’s not enough to just list your accomplishments and abilities on a resume or state them in an interview. You must demonstrate them through examples of previous wins. By developing your own corner of the internet that showcases your accomplishments and presents your brand, you are taking control of what the world sees about you and establishing yourself as an expert in your field.

With so much opportunity for customization regarding the visual aesthetic, it’s definitely wise to make your space unique and congruent with your “personality.” Think about the visual elements that best describe you.

As you’re creating your brand’s “look,” also ensure that it is in line with the personal characteristics you want to portray to your audience. Have a uniform message throughout, and bring it to your daily life, in addition to your online presence. Perhaps it’s a statement piece of jewelry or a quirky pair of glasses that will be a visual representation of your personal brand. Decide what you want to be known for and include a visual element that is in line with your message

I observed a wonderful instance of personal branding at a workshop I recently attended. Rather than conduct the workshop over the standard meeting table and chairs, the presenter made the room her own by selecting a table runner, coasters, and drinking glasses that fit her “personal brand” perfectly. She used the space as a visual representation of her brand’s personality. It is those finishing touches and details that will bring your own personal brand to life.

-Victoria Crispo, Career Coach, Career Services USA