Is This Formula E Race Car Cool Enough To Help Sell Electric Vehicles?

How do you make a generation of non-tree-hugging, gasoline purists instead consider electric vehicles? Try racing 'em!

Tesla is making inroads in the United States, even if it still has major obstacles to clear in states like New York and New Jersey. And while electric cars are exploding according to some metrics--one study found sales were up 447.95% in 2013--and with Google's adorable self-driving vehicles still years away from consumer production, the e-car's overall slice of the market remains tiny compared to their gas-powered brethren.

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