The Problem With A Recognizable Name

A recognizable name can be a good thing. However, it can also have some drawbacks. Case in point: the el Camino Community Tavern in Denver.

The wife and I have eaten at this place a few times now, and it’s really good. It’s not too pretentious or expensive, despite where it’s located, and the food is good. I really dig their cheesesteak burrito (imagine a combination of a Philly cheesesteak and a burrito, and imagine that it actually tastes much better than you might fear it would).

However, this is what I think of when I think of the words “el Camino”:

That’s right, a piece of junk. Maybe it’s because the only el Caminos I ever see are junkers. Maybe it’s just because I never liked the concept of the car to begin with. I don’t know, some people adore the things…but not me.

I just don’t dig the car, and I think of the car every time I think of the name of the restaurant. The name might be easily recognizable to me at this point…but that isn’t necessarily carrying good associations along with that (but remember that the restaurant is actually pretty good if you’re ever thinking about going).