Because I Want To

Increasingly, I find myself going against the grain of conventional wisdom when it comes to business tactics, marketing, and the like.

It’s not that I think these things don’t work — I know from experience that they often do — it’s more that I simply don’t care to do them. Changing my blog headlines for more clicks, optimizing my book covers for better ‘conversion’ metrics, or starting entire businesses just to make money are efforts that don’t do it for me anymore. They don’t give me the sati...