Being More Social in the Toy Aisles

Gone are the days when parents had to scour newspaper ads in search of the best toy deals for their children.

Thanks to almighty social media, more and more toy sellers are using social platforms to promote the toys that every kid goes crazy for.

With social playtime in mind, here are a number of ways toy manufacturers can get social with their toys:

Highlighting Product Reviews

Parents put a ton of work into finding the perfect toy for their children, which of course translates to online research. And, at the forefront of online shopping research are product reviews.

Whether it’s a $20 knick-knack or a $500 play set, parents let online reviews from other parents’ fuel their purchasing decisions.

For toy manufacturers looking to get ahead of the social game, this means not only embracing online reviews, but highlighting them in various social avenues.

Sure, toy manufacturers will have to step up their game in terms of customer satisfaction, but they’ll also have to remedy any negative reviews they might receive.

Making Customer Research Effortless

It’s pretty difficult for parents to research toy brands if they don’t even come up in search engine results. With that in mind, if toy manufacturers really want to succeed socially, they need to have an easy to find online presence.

Many of the major toy manufacturers and distributors not only have websites and blogs, but also active social media accounts. Why?

Well, it’s simple, the more socially accessible toy stores are, the more opportunity for customer discovery. For example, Walmart is an expert in utilizing social platforms to promote their massive selection of toys as well as other merchandise.

Focusing Demographics

All research aside, if the brand doesn’t find the right customer, it doesn’t matter how socially savvy the marketing is. Because of this, it’s important for toy manufacturers to concentrate their social marketing efforts on the right audience.

The majority of daytime Facebook users are stay-at-home mothers, which is also the target demographic for toy sales.

What this means for toy manufacturers is it’s beneficial for them to unleash their social marketing campaigns during the weekdays. But, the main thing for toy manufacturers to remember is, whether it’s a stay-at-home mom or dad, it’s always important to know the audience.

Taking Advantage of the Holiday Rush

Cyber Monday and social media go together better than kids and their toys, which is exactly why toy manufacturers should be on their social A games when the holiday rush rolls around.

Social marketing is important all year long, but parents are really scouring their computers and smartphones for toy deals around Christmas.

This means toy manufacturers should amp up their social campaigning and customer interaction in order to better promote their brand and take advantage of the holidays.

Encouraging Social Sharing

Social media is all about word of mouth and nobody spreads the word like parents who are satisfied with the toy purchases they make for their kids.

When toy manufacturers promote their toy brands on social media, it also promotes social sharing. And, the more shares, likes, and tweets, the more exposure.

As toy manufacturers get social with their marketing efforts, toys fly off the shelves.

Photo credit: somdnews.com

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