The Unexpected Set of Influencers for your Brand

Influencers are defined in many ways and come in many packages.

Just to name a few:

The Journalist / Blogger
The Celebrity
The Subject Matter Expert
The Advocate
The … list goes on.

Brands have realized the advantage of partnering with influencers. For example, style bloggers like Aimee Song and Daniela Ramirez have worked with brands from 7 Jeans to Sole Society and many more. They are partnered with to be a microphone, a voice, a face, and influence their audiences to consider the brand. These influencers bring stories, content, and social engagement and in turn can make a deeper impact and attract new audiences.
But who’s this unexpected influencer I speak of in the title?
It’s actually quite entertaining, I must admit. The trend isn’t new, but the increase of these types of influencers is definitely flooding the Twitter streams as of late… The Fictional Influencer.
Who is this you say? The characters you love on TV and in movies. They now have a voice that lives on. A voice that shares thoughts during cultural events and spreads content that is relevant to that character and the presence they have in our lives.
Here are a few that I enjoy following – whether for fun – or because I truly enjoy the character and look forward to what they have to say and share when they Tweet.
Frank Underwood (there was no doubt that he would be on this list)

Don Draper

Bill Lumbergh 

Barney Stinson

Darth Vader

And yes many of these accounts are verified by Twitter.
To those creating content and characters – another extension for your story to live on. Brands, another way to partner and influence.
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