You Are Not Seth Godin

Industries that sell products which can be digitized are grappling with everything from revenue to new business models and the book publishing industry is no exception to this rule.

News broke over the weekend that famed Marketing thinker/doer and best-selling business book author, Seth Godin (Linchpin, Tribes, Purple Cow, All Marketers Are Liars, etc...) was going to stop publishing books "traditionally" (you can read the full news item here via The Wall Street Journal: Author to Bypass...