The recent decision by AMD to name a new computer chip "Congo" has to go down in marketing history as one of the cruelest decisions ever made. Here's the letter I sent in response:
June 8, 2009
Mr. Dirk Meyer
Chief Executive Officer
AMD Corporation
PO Box 3453
Sunnyvale, CA 94088-3453
Dear Mr. Meyer:
Your company's recent decision to
name a new microchip "Congo" is astoundingly heartless and ill-informed. Did you really mean to link your product to the world's worst humanitarian crisis?
Nearly six mil
Published on June 08, 2009 02:39