AMD "Congo" Decision An Outrage

The recent decision by AMD to name a new computer chip "Congo" has to go down in marketing history as one of the cruelest decisions ever made. Here's the letter I sent in response:

June 8, 2009

Mr. Dirk Meyer
Chief Executive Officer
AMD Corporation
PO Box 3453
Sunnyvale, CA 94088-3453

Dear Mr. Meyer:

Your company's recent decision to name a new microchip "Congo" is astoundingly heartless and ill-informed. Did you really mean to link your product to the world's worst humanitarian crisis?

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Published on June 08, 2009 02:39
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