We’re always drawing comparisons. It’s human nature. Often we do it intentionally: comparing restaurants, top 5 films, best nights out or favourite shops.However, the thing we most love to rate is ourselves – how we think we measure up against others – and more often than not we don’t even realise we’re doing it.
Mostly we compare ourselves to people we know or people who we see as similar, such as friends, colleagues, siblings or partners. This is called social comparison.
The theory of social...
Published on February 24, 2014 11:15