Monitoring your internal monologue

One of the best ways we have to intuit the way others decide is to understand how we decide. We have a voice in our heads and we assume others do too. We don't like rancid cheese and we assume others don't either.

I've met two kinds of successful intuitive marketers. The first kind has absolutely no ability to describe why people do what they do. They just know. I talked with a famous fashion designer for two hours and came away believing that she has no idea whatsoever how or why purchasing d...