Drop everything, we need you to perform in our circus

Critics and fans, passersby and the media crave a battle, a scandal and heroic stories of winning and losing.

Want to get written up on a tech blog? Just post a really angry rant about your competition.

Want to sell tickets to the hockey game? Just put a few brawlers on the team.

The media demands that a politician "get angry" in the face of a conflict or problem that anger won't have any effect on--but it will make a good story. Your customers demand that you stop doing what's always worked...