Finding inspiration instead of it finding you

One approach to innovation and brainstorming is to wait for the muse to appear, to hope that it alights on your shoulder, to be ready to write down whatever comes to you.

The other is to seek it out, will it to appear, train it to arrive on time and on command.

The first method plays into our fears. After all, if you're not inspired, it's not your fault if you don't ship, it's not your fault if you don't do anything remarkable--hey, I don't have any good ideas, you can't expect me to speak up i...

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Published on August 20, 2010 02:30
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