The Surprising Power of Testing your Gut Instinct for Business

You can’t analyze how a great painting makes you feel. You can’t compute the beauty of a sunset. There’s no algorithm for the ocean’s majesty.

Similarly, some of the best ideas in business come in a wonderful, inexplicable flashes of insight.

I was in New York for a couple days this week and then in Tofino, a beautiful beach town perched on a rock outcropping on British Columbia’s Vancouver Island.

The experience of the ocean, wind, rain, fog, sun and golden eagles can’t be explained. It must b...