Test Being Different To Make Massive Gains

Or, How to Warm Your Head in Winter and Lift Your Conversion Rate

Liv Tyler wearing a toque

I’m going to tell you two things today:

1. A “toque” is a kind of knitted hat worn in Canada in winter

2. To make big wins, sometimes you need to try something different.

The other day, my daughter decided that her grandma’s tea cozy would make a good toque.

It wasn’t because the other kids were wearing tea cozies on their heads – it wasn’t a new trend and she wasn’t following fashion. She just felt like try...