Why Story Matters

Yesterday, I completed Robert McKee’s Story Seminar. It’s a story boot camp of sorts – 32 hours of teaching in four days… including a 6 hour, scene by scene screening of Casablanca! The audience consisted of about 200 writers for screen, stage and page, along with several film and TV producers.

As you can imagine, 32 hours of content sparked a lot of ideas. So, you can expect several posts in the coming weeks about story. Today, I want to share a few thoughts on why leaders should care about s...