Why Your Brand Looks Foolish When You Don’t Walk the Talk

There are two things that mostly define a brand – their reputation and their actions. Each are intrinsically tied to one another – your actions impact your reputation, and your reputation defines what action you need to take.

Get one wrong, and the other can follow suit pretty quickly, and make you look foolish – which is exactly what the so-called “Enterprise Engagement Alliance” looks like with their current outreach tactics for one of their books.

Check out this tweet from them.

Seems innocu...