B – book reviews, why do I bother?

As an Indie author, I’ve been struggling with learning everything about marketing. It’s the hardest part of an otherwise lovely job. However, the one and only marketing tool I found worthwhile is, surprise surprise, Word of Mouth. Since no one can buy that, authors have to write good books. Then, how will readers know if I consider something a good book? I have to let them know. So the short and sweet answer is:

I write book reviews because a) I want to help readers find books they might like, and b) because I hope readers will do the same for my books. And writing a review is not even really hard. You simply state what you liked and disliked. If you’ve got enough time, you can add the reasoning behind your likes and dislikes but you don’t have to. Just be honest. Have you written a review yet?