Is It Possible Your Follow-up Tactics Aren’t Doing You Any Favors?

I once had an interesting conversation with an associate who was surprised that she’d gotten flak from a referral source for taking five days to follow up with a prospect that the referral source had referred to her.  My associate explained to me that she doesn’t like to follow up with prospects for four or five days because she doesn’t want the prospect to feel like she’s too eager. I told my associate that I strongly disagree with her follow-up strategy.  My reasons why are outlined in the following paragraphs . . . When building relationships, it’s always important not ...

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