The Television Academy’s new visual identity: Reflections from our creative director Matthias Mencke

While best known for its annual presentation of the Primetime Emmy Awards®, the Television Academy represents much more. Siegel+Gale collaborated with the Television Academy to better position the organization and its offerings through a comprehensive brand strategy. The new brand story, we celebrate and empower storytellers to push the boundaries of what television can be, re-affirms the Television Academy's dedication to changing the future of television.

We interviewed group creative director Matthias Mencke to discuss the process of creating the Television Academy’s new visual identity.