Taking the Availity rebrand to the web

Part of the fun (and challenge!) of working at a branding firm is the opportunity to build on a newly refreshed brand platform. When my colleagues in brand strategy and design build a new platform and identity, they kick the tires and develop plenty of mock-ups. But the final test comes when we take that identity and put it into action at a specific point of contact between the brand and its customers.

We recently had this opportunity when Availity, an internet-based healthcare network that streamlines claims and other critical business operations, asked us to extend our brand work into their digital experience.