Disturbing my sleep on purpose

Researchers on a recent episode of the Harvard Business Review IdeaCast recently discussed a Berkeley study which showed that people actually enjoy television more with commercials than without. 

This is attributed to the phenomenon known as adaptation.  As people continue to experience pleasing stimuli, their degree of pleasure decreases as their body becomes accustomed to, or adapts, to the stimuli.  This is why a massage chair will vary the areas of the body that it is massaging and...