How To Beat The Competition

Personally, I've never been afraid of competition. Oscar Wilde once simply stated, "be you because others are already taken."

Seth Godin had a brilliant post (as he usually does) on competition: "The number one reason people give me for giving up on something great is, 'someone else is already doing that.'  Or, parsed another way, 'my idea is not brand new.' Or even, 'Oh no, now we'll have competition.'... Competition validates you. It creates a category. It permits the sale to be this or...