When Not Responding Online Is The Right Response

The common online rhetoric is to respond to everything that is being said about your brand. That could be a mistake.

With new Social Media monitoring tools - or just some careful snooping around - it has never been easier to figure out who are the people with a legitimate concern and who are the quacks just trying to feed their own need for attention. And yes, there are even those whose only goal is to push their own agenda forward by drawing attention to themselves. There's a known saying...