Today’s Challenge: Evaluating Events

Two weeks ago, I wrote about our upcoming annual meeting. We were about to host over 4,000 people for a multiple day event. Because I had our upcoming meeting on my mind, I also wrote several posts about the value and power of events. Today, I’ll address the question I’ve received numerous times over the last few days: How do you know if your event wassuccessful?

First, let me answer the question directly – we’re still working to determine the success of our event. A cursory look would reveal...