Big Questions Leaders Ask (Part 2)

One of the most valuable activities I’ve done in recent years has been unannounced market visits. On more than one occasion, our leadership team has visited 20+ restaurants in 48 hours – about a third of the stops were at our restaurants and the balance were visits to our competitors. Never in my 35-year career have I been more grounded in reality.

A couple of weeks ago, I wrote the first post in this series regarding the most important questions leaders ask. In that initial post, I surfaced T...