7 Things You Should be Doing in Social Media

This post was written by Matt Gregory. Matt is the VP of Engagement at Media Connect Partners.

It is undeniable that social media can be a very effective platform for building brand recognition, increasing sales, and engaging with and targeting specific consumer demographics. Creating and executing an effective social media strategy is crucial to find the level of success required in today’s engaged culture. People have come to expect a robust social media presence from companies and organizations, and when we fail to deliver, our business often suffers.

There are seven factors that, when interwoven into a social media campaign, will help contribute to success. These seven factors are guidelines—without all of them, your social media marketing will suffer.

Discipline

Discipline to develop and follow best practices will separate a mediocre social media presence from a truly great one. This includes discipline to only send content that is on message, and valuable to your audience. Discipline also includes adhering to a consistent brand, look and feel, and message narrative.
The Right People

Social media is a very “hands-on” method of marketing. Truly engaging with people and making them feel valued is one component of a great campaign. MCP uses a team of analysts on each project to get a variety of ideas and expertise.
Tact

Being able to react quickly in the social environment is critical to success. As customers continue to post their experiences on social media, they expect brands to respond. The quicker the response, the better. Brands must adapt to this new breed of customer to remain relevant in a crowded marketplace.
Spotlight on Supporters

Making a concerted and deliberate effort to keep the spotlight on supports and stakeholders. MCP targets, at a minimum, a 70/30 mix of others/us messaging.  No one enjoys listening to someone that just talks about themselves all day!
Content is King

Social media requires a lot of content and we recommend a serious and intensive focus on it. Content will make up the core of how people perceive the Reset Movement and drive them to learn more about it and its companies.
Authenticity

Nothing is more important than authenticity. People can see through organizations trying to be something they aren’t. You need to clearly define messaging that reflects your organizations’ values and matches the voice of the leadership team.
Data-Driven Culture

More so than any other time on the web, social media marketing is a data-driven function. Analytics will help refine messaging, increase engagement, and convert visitors to partners. The choice to rely on data instead of assumptions makes decision-making simpler and success a lot more predictable.