Keys To Fundraising Using Social Media Tools

Did you know? Using social media increases fundraising totals by up to 40%. That’s right, four-zero. Do I have your attention now? I thought so.

Since you have nothing to lose and everything to gain (40%, to be exact), here are some tips for leveraging social media for your fundraising efforts:

1. Set goals – but make them realistic.

Figure out how much you hope to raise and in how much time.
Make your suggested “minimum” donation the ideal amount you’d like to receive from donors – most people instinctively donate the minimum amount.

2. Determine who your target audience is, and find out what social media networks they prefer. Meet them on their level.

3. Tailor your messaging to each social media platform. Make it targeted, powerful, and easy to understand.

Generate awareness by including a “Tweet” or “Share” button for people on the fundraiser page.
Take advantage of the new “Donate now!” button on Facebook for non-profits.

4. Tell a compelling story. Social media is all about creating relationships; make your target audience care about your cause as much as you do.

5. Take advantage of your social media network and other existing resources! Don’t be afraid to find creative ways to ask your own social media community to donate.

Show the impact of the donations – Give donors a first hand look of where their donations are going, who they are helping, how they are making a difference.
Empower your social network! Use your current community as brand ambassadors.  Ask them to help the cause by sharing the news.

6. Most importantly – Don’t forget a CALL TO ACTION! Some times people will not take the extra step unless they’re told you. Include key action words like “Donate now”, “Support the cause today,” “Spread the word,” “Contribute here.”