B330-Rx Golf Ball Designed for Average Players

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Photograph by Randy Harris

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Photograph by Randy Harris

Bridgestone Golf designs a ball for the rest of us.

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You are not Phil Mickelson. So why are you playing his golf ball and expecting the same results? "You don't use racing slick tires on your Honda Accord," notes Brandon Sowell, director of marketing for Bridgestone Golf. With that in mind, Bridgestone has bucked the industry norm of simply selling weekend duffers the balls their favorite pros use. Instead, it has created the B330-Rx ($43 for...