It’s Showtime! Preparing for a Big Event

I leave today for our annual meeting. It’s an event I’ve had the privilege to work on for many years. It’s a small, intimate gathering with about 4,000 members of the Chick-fil-A organization. How do you prepare for big events? Here are some of the keys I’ve found helpful over the years.

Clarify the goal – This may sound obvious, but it isn’t always obvious or easy. You have at least two things to clarify: the generic purpose and the specific desired result. Both are critical. Is the event a t...