5 Steps To Setup Facebook For Your Christian Business

Facebook has exploded over recent years, and with over one billion users, you would be missing out on a lot of potential business by not being a part of it!

1.  The first step for anyone who wants to get exposure for his or her Christian business on the social media scene is to create a Facebook fan page.  *Note: A Facebook profile is different from a Facebook page. There are limitations with profiles that you will not have on a fan page, such as, an unlimited number of fans/connections, the ability to run ads and the ability to create custom tabs.

2.  Don’t cut corners when creating your page. Remember, this page represents your business; think of it as complementary to your website. First impressions matter! Here are some fast tips:

Try to incorporate the same look, feel, and colors of your company website on the Facebook page—you want people to recognize you by your branding.
Consider making your page’s “profile picture” your company logo, or something that accurately represents your company and its values.
Facebook pages have “cover photos”, giving you another area to display your company’s voice, personality, and offerings. Another tip: Include your company motto or slogan in the cover photo.

3.  Request a personalized URL for your page, like: facebook.com/yourcompanyname

4.  Make sure to include outbound links to your business’s website and other social networks. You want fans to be able to find you across all social media platforms. And the same applies vice versa—make your sure to add a “Facebook widget” (a small logo icon that links to your Facebook page) to your company website and blog.

5.  Zero in on your target audience. Consider who your customers are and who you’d like your customers to be. Use tools such as the

new Facebook “Graph Search” to find people interested in what you offer. If you have an email database, send a note to all your subscribers letting them know about your brand new page, and asking them to “like” it.

Now your Facebook page is set up! That’s just the first step. Check back later to see how you can take your page from zero to Facebook hero, on the next MCP: Faith blog.