5 Steps To Make Your Facebook Page a Destination

Last blog we helped you set up your Facebook page… Now it’s time to take it to the next level!

1.  Depending on the exact nature of your Christian business, you will want to become a “thought leader” on a topic that is not directly tied to your business. While the topic should not be directly related to your business (ex: You sell Christian books—so you are a thought leader on Christian books), it should be something that supplements your industry (ex: You sell Christian books—so you are a thought leader on Christian inspiration, biblical information, and advice.)

2.  Now you’re ready to start creating content! And content is KEY. Organize yourself with a content calendar, using it to decide what kind of information you want to post and when.

For content, graphics are always a hit! Creating memes (images with text on them–see example below) makes for very “shareable” content that fans can post onto their own Facebook walls.
Also make sure you engage the audience, providing a call to action. This could be asking them to “click the link” to visit your website or purchase something, or asking engaging questions at the end of your post.
Obey the 70/30 Rule. This dictates that no more than 30% of your content should be business-driven and/or promotional. Seventy percent should be useful content that provides something FOR the user, not content that asks something FROM them.

3.  Find influencers in your industry. Search Facebook for other ministries, causes, churches, and organizations that are similar to your company’s mission or industry. Engage with their Facebook pages by “liking” or “sharing” their content on your page, linking back to their page. This creates a social relationship that could serve to get your business free exposure and possibly even partnerships.

4. Take advantage of Facebook page features!

Ads (actual advertisements on the Facebook side columns) and promoted posts (standard Facebook posts that are pushed on to a target audiences newsfeed) deliver a bang for your buck—generating massive awareness to people who might otherwise never hear about your business.
Use the “Facebook tabs” to add extra deliverables to your audience, such as:

A tab where Facebook fans can purchase your company’s products directly
A contest tab for giveaways
A daily Bible verse tab or prayer community tab
A tab to your Twitter or Instagram account

5.  Lastly, keep up with your page and try new things! Your fans will expect new and engaging content when they visit your page. Read articles, and visit competitors and like-minded businesses to get ideas and see what works—and what doesn’t.

And if you find you don’t have the time or manpower to consistently give your Facebook page the attention it deserves, contact MCP: Faith and we’ll be happy to do the legwork for you! +1800.627.1265