Social Media Tips for Business
By Angela Johnson and Nadeem Damani
Social Media Tips for Business
With social media, you can’t lean in. You have to just JUMP! We feel so strongly about this, we dedicated a blog post to the topic here.
But you have to start somewhere, so where is a good place to start? First, we recommend that you define your goals for social media. We feel so strongly about this, we address this specifically in our book. You will be more successful if you take a time out and develop specific goals and strategies for your social media campaign. The end result can be a strong brand that has helped you connect with hundreds if not thousands of potential customers, and a deeper connection to those clients you already have.
It may seem overwhelming to get a social media presence and marketing campaign up and running.
That’s why it’s important to define what you want to accomplish first.
Social media has a fairly low barrier to entry. A Facebook page or Twitter account can be created in a matter of minutes. But then what? It is just as easy to invest a lot of time doing the wrong things and achieve underwhelming results. That’s why having clearly defined goals and a strategy is extremely important.
First, make sure you are using social media to forward the business goals. But also know when consumers connect with your business, they expect a personal touch from you as well.
1. Your clients are online. They need to be able to easily find you there, too.
2. To get good results from social media marketing, you must use it consistently, just as you would any marketing tool.
3. Social media marketing shouldn’t be the only thing you do to market—it’s meant to be an additional tool in your marketing toolbox.
4. There isn’t a “set it and forget it” method that will get good results with social media. Remember to engage with people and be social.
5. Work strategically—systematically allocate time for each network and have specific goals that you monitor for yourself and your staff.
6. Keep the information on social media profiles updated and current.
7. Most important of all, have fun with it! Be your genuine self. Allow yourself to make mistakes, laugh at yourself when you do, cry and commiserate with others, rejoice in their triumphs, and invite them to rejoice in yours.
The businesses and brands who win the biggest on social media are those who have found their authentic voice and genuinely want to connect with their client base. It’s good to remember it in this way:
Consumers are using social media to personally connect with friends and family. They don’t want to feel like you are communicating with them only to make a sale.
P.S. – For a complimentary copy of the first chapter of our book, and to receive ongoing advice and tips for increasing revenue and reaching your untapped markets through social media, please visit here.
