So here we are, three days out from the July 13 release o...

So here we are, three days out from the July 13 release of FLY AWAY HOME, and my editor asks, could I please Facebook and tweet about it more?

I directed her toward this article, which says that authors who incessantly beat the drums of self-promotion get unfollowed.

Then, ignoring the problem of taking Twitter advice from a woman who doesn't have that many followers, I went to the beach.

But seriously, the problem of promotion is a tricky one, especially if you are not the kind of writer who...