Does the Peter Rice Promotion Leverage Off Slumdog?

I've said for a long time if the studios would do one or two less $100M blockbusters a year and start 20 indies instead, their ROI would go up, although you can't predict which titles will be hits. (Like the book biz or music now.) You can bundle the investment offerings, as Disney often does, to package three movies, say, as a single offering. But investors in the movie business are greedy wildcatters. They don't want to spread the risk. They want a 10 multiple sure-thing. Hence the blockbuster
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Published on March 13, 2009 09:35
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Gerald Everett Jones - Author

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