Unique Quality Content for SEO

Unique Quality Content for SEONobody likes a copy-cat, and the major search engines are no different. Unique quality content is favored in terms of SEO over scraped or spun content, which can get your site penalized. Moreover, users know good content when they see it, and will naturally share your hard work by creating a buzz on social networks, forums and similar online communities if you deliver.

The days where content is king are over. Purchasing a bunch of articles from another website, slapping them up on the web and pointing a bunch of links at the site, will no longer suffice with the latest search engine algorithms. In fact the results of such actions will probably be counter-productive.

Only publish unique content that you have created yourself, ensuring a high quality with regards to content, grammar, spelling and accuracy.

When pushed on the point of what makes a quality website, the head of Google's web spam team stated that to qualify, a web page should bring something new to the web. Filling your web page with nothing but content obtained from other websites will not be enough to achieve high rankings, you must add some value of your own in some way.

Search engines seem to also favor content that is updated often, tending to index blog sites more often, but this is not always the case.  Some content is simply timeless and is not expected to change often. Other, more time sensitive content is more likely to be pushed down in the rankings by more up to date information.

Your keywords should appear within your content several times, spread evenly throughout the page, starting with your most important, and working them into the text in a natural sounding way. You should also try to add variations of your keywords (synonyms) where possible, for maximum exposure.

Emphasize each of your main keywords ONCE within your text using bold formatting, via the <b> or <strong> tags, and then ONCE again, this time in italics using the <i> or <em> HTML tags.

Example:


This is a <b>keyword</b> in bold, but this <i>keyword</i> is shown in italics.
Result:


This is a keyword in bold, but this keyword is shown in italics.

An excellent way to add new fresh content to your website on a regular basis is to add a Blog (web log) to your site. Posting regular blog entries will gain the search engines attention (good for SEO) with new content at the same time as increasing how often your website is crawled and indexed.

A blog also offers the opportunity to interact with your customers on a more personal level, gaining further valuable insights into your customers needs.



SEO 2014 is our latest SEO book containing essential information for good search optimization practices along with details on how to recover from Panda, Penguin or Google Manual Web Spam Penalties.