One study of 7,000 New York Times articles by two professors at the University of Pennsylvania’s Wharton School found that sad stories were the least shared because sadness is a low-arousal, negative state. People were more likely to share positive stories because it was a way to show generosity and boost their reputations. Sharing pleasant things in public made them appear nice themselves.
That is from a gated piece by John Gapper. To paraphrase Robin Hanson, “sharing isn’t about sharing.”
Published on January 02, 2014 04:45