7 Ways to Run an Unsuccessful Mobile Email Campaign

This is a guest post by Matt Zajechowski.

Mobile gadgets are the preferred media for opening email and responding to mobile marketing. That’s true across demographics, but especially among the youth set known as Millennials and Generation Y.

As revealed in the infographic below from our clientReachmail, among the general population, 75 percent are using smartphones regularly to manage email. Millennials’ use of iPhones, Android phones and iPads to scour daily mail is as high as 80 percent.

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